Create and executive the social strategy for all IMG Academy channels. Manage presence in social networking sites including Facebook, Twitter, Instagram, TikTok. Coordinate and execute multiple photography sessions, including events, games, portraits, and more. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Monitor trends in social media tools and best practices. Capture photography and video as needed to support marketing efforts. Use creative writing skills to support general needs to write copy. Create and/or maintain positive relationships with sport community managers and student-athletes. Assist with planning and creating digital content based around the calendar of events and initiatives for assigned sports. Have ran IMG Academy’s TikTok independently and have gained over 90,000 followers.